Twitter Marketing: Can it Matter?

: How Social Media Examiner

Is Twitter nevertheless a advertising channel?

With so much focus on Facebook and Pinterest, has this community lost its value?

I explore these questions with Brian Solis in this event of this Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to assist active marketers and business owners discover what functions with social networking advertising.

In this event, Brian Solis, author of The End of Business as Usual and Engage and principal analyst in Altimeter Group provides us the scoop on Twitter for business now.

Brian shares insights to how Twitter has changed and what functions on Twitter now.

Share your feedback, read the show notes and receive the links!

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Here are some of the things you will discover in this show:

Twitter Marketing Today

Why is Twitter still significant to companies and what’s different?

You will discover why Brian suggests you consider Twitter as an information network rather than a social network.   As a “individual seismograph,” Twitter is either an inbound and outbound tool which can give you the info that you will need to implement successful business plans.

Listen to this show to hear what this means to your small business.

What can marketers understand from the statistics on Twitter?

Twitter provides access to its API so that individuals are able to get statistics they want for amazing analysis. Here are some current Twitter stats:

  • 175 million tweets daily
  • 20% of Americans who use the web also Utilize Twitter
  • 8% are active daily on Twitter

Brian describes how these numbers demonstrate that Twitter is becoming an expansion of public conversation and the way folks are finding value in this conversation.

twitterverse 2012

The Twitter API allows more Twitter statistics to be available to us.

Listen to this show to find out why the men and women who don’t tweet are receiving as much value as the men and women who are tweeting.

How is Twitter impacting the current pop culture and what exactly does this imply?

In America, pop culture is powerful. As an instance, television knowingly encourages individuals to converse during live events like America’s Got Talent and American Idol. Twitter branding is omnipresent when it comes to television websites.

This is since Twitter is a stage for shared adventures and it’s a very human community.

news tweets

News no more fractures, it tweets.

Cling to the show to  detect why Brian believes Twitter’s part in popular culture increases even further.  

How does the integration of multimedia Twitter impact users?

Twitter has been around text, but they recently introduced images and integrated video capabilities to the interface.

Since Twitter is a stage for shared adventures, when you tweet, you now choose the role of manufacturer and writer of a media outlet on your right.

Listen to this show to find out how multimedia raises the power of Twitter.

Are there any companies out there which are creative on Twitter?

Brian shares the way to approach the question. You will learn about his experience with one company he really enjoys for their strategy to Twitter.

And you’re going to discover how Brian is using Twitter to tune in and inspire his content creation strategy.

Listen to this show to find out how you need to think about structuring your own Twitter marketing plan.

How can you receive the best effects on Twitter?

Brian has heard over the years which among the most effective things that marketers need to start thinking about in relation to Twitter is your concept of resonance.

Figure out why it’s important to check at how long a tweet stays alive in the Twitter flow and the reason you need to start designing resonance in head to have a larger effect.


Your Twitter strategy should focus on acquiring resonance.

Listen to this show to find out more regarding this critical element to get the results that you want from Twitter.

Survival Tip: Content Marketing

In the business of producing content, original impressions are crucial. Within this section I share an insider tip on producing great first opinions on your blog posts.

Listen to this show to understand to create good first impressions on your blog posts to help keep your readers participated.

Shout Out: Content Marketing World 2012

An great event named Content Marketing World 2012 is occurring in a couple weeks. I attended this event this past year and was blown away. This season it’s in Columbus, Ohio, September 4-6, 2012 and that there are a few tickets left.

If you are in the business of producing content, then this is the leading event to attend.

Listen to this show to get a special coupon code to save $100 (first five minutes).

Key takeaways mentioned in this event:

  • Link with Brian Solis on His Site and in @BrianSolis

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Posted by: Karen Rogers on