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When you do pay per click marketing, it is very important to monitor a number of sales that you are getting, as well as the traffic. If you are able to track from the moment that they find your advertisement, when they click through, and when they buy your products, this can help you determine which advertisement is actually working best for you. There are certain types of reporting that you need to consider. Here is a quick overview of what you can do if you work with Scott.Services that can provide proper PPC reporting for you.

What Do These Reports Focus On

The information that will be provided will include how many visitors clicked on your ad. It will also tell you how many impressions you had. If you have tracking pixels, you will be able to follow them through, all the way to the sale. This is the type of reporting that you will need if you want to be successful. It will take a lot of advertising dollars to gather enough information to determine what is the best advertisement, but it will be well worth every dime spent.

How Long Will It Take To Gather This Information

The information that you will gather will probably take a few weeks. You need to keep this in mind as you are spending the money. Even though you may be losing money at first, once you have a winning advertising campaign, you can make up all of that money in the next few weeks. You have to spend money to make money, but the only way this can be profitable as if you are going to monitor your results. Start running PPC campaigns today, track your results, and rely on the solid reporting that you can get from not only Google but other companies that can help you get this information.

Posted by: Karen Rogers on